Posts
Information systems can be classified on the basis of the functional areas they support, Production, Finance, Marketing, Human Resources etc. The image below shows the functional areas for which Information systems is available and how they support the management.
We are going to discuss about the Marketing Information System. The scope of Marketing Information System consists of
Enquiry- Order – Despatch – Invoice – Customer relations
Marketing Information System has a very strong interface with production and finance departments and relies on production for uninterrupted supply of goods and stock replenishment . It is responsible for forecasting of sales, evolving marketing strategies, pricing, product designing and launching. The challenging tasks of marketing information system are retaining market share, penetrating into new markets assessing customer response to new product launch.
Input transaction documents:
To facilitate the Marketing Information System certain Documents are fed into the system, they are as follows.
Data from Accounting :
In addition the Marketing Information System also gets a lot of data from the accounting department like
There are three types of queries which can be made in the Marketing Information System, they are as follows
Every information system generates certain reports the reports are as follows
These are reports generated for the day to day operations of the marketing department.
We are going to discuss about the Marketing Information System. The scope of Marketing Information System consists of
Enquiry- Order – Despatch – Invoice – Customer relations
Marketing Information System has a very strong interface with production and finance departments and relies on production for uninterrupted supply of goods and stock replenishment . It is responsible for forecasting of sales, evolving marketing strategies, pricing, product designing and launching. The challenging tasks of marketing information system are retaining market share, penetrating into new markets assessing customer response to new product launch.
Input transaction documents:
To facilitate the Marketing Information System certain Documents are fed into the system, they are as follows.
- Customer order
- Order acceptance
- Delivery note
- Invoice, credit note, debit note.
Data from Accounting :
In addition the Marketing Information System also gets a lot of data from the accounting department like
- Product sale
- Product family
- Sales value
- Sales tax
- Dealer, receivables
- Distributor, returns
- Customer, Area
- Excise duty
- Zone , area
- Inventory, complaints
Once all the data is loaded into the system it is ready to take queries from users and respond to them.
There are three types of queries which can be made in the Marketing Information System, they are as follows
- Single dimensional - Data is available in the same database/ single variable eg: What is the sales data for the month of Novemeber
- Multi dimensional - Data is spread across different database / multiple variables needs to be compared eg: What is the sales data for the month of November by Different sales persons
- Most queries on basic data - day to day queries which needs to be answered eg: Is a product available?
Every information system generates certain reports the reports are as follows
Statutory compliance - Mandatory reports which are generated to comply with government or regulatory bodies, eg: Reports to stock market or government agencies about annual sales
Information updates - Reports which are generated to give update about day to day operations eg: Updates to managers about sales targets achieved
Product sales ledger - This is nothing but the complete sales data for the company
Sales summaries - This report contains details about each sale like who it was sold and how much units and the batch number or serial number of the products and the price it was sold for
Accounts receivable - When company sells products on a credit period we need to monitor when the credit period ends and have to collect money owned, this is maintained in accounts receivables.
Orders received and accepted- It is a live order board which helps to fulfil customer orders and coordinate with manufacturing department to produce products required to fill customer order
Sales analysis- It shows how much sales each agent has done, comparison of sales over years and other analysis based on sales data
These are reports generated for the day to day operations of the marketing department.
- Order book - After each order is accepted the sales person will update the database, this will be consolidated and send to the managers everyday on pre-set time automatically
- Despatch report- Once a order is shipped, the Marketing Information System will send updates to the customer and the agent responsible for managing the client a report that the order is despatched.
- Inventory - periodic inventory data will me sent to all agents
- Customer complaints - All customer complaints will be sent to the managers and agents regularly
- Complaints disposed - the solved complaints list will also be shared
- Decision analysis - after every resolution a decision analysis report will be generated
Some of the Real Life applications of Information systems are in the areas as shown in the image below.
No comments:
Post a Comment