Anna University Question Paper May June 2013 BA 9254 Advertising and Sales Promotion

                                           Part A (10*2 = 20 marks)

1. Define Advertising Strategy.
2. What are the various advertising media available to advertisers?
3. List the characteristics of a good media strategy.
4. What are the objectives of a copy?
5. What is DAGMAR?
6. Define personal selling.
7. What are the objectives of sales promotion?
8. List the major types of sales promotion.
9. What do you mean by points of purchase promotion?
10. What is the difference between advertising and publicity?

                                       Part B- (5* 16 = 80 marks)
 11.  (a) What are the various implications of advertisements? explain.

                                                Or
       (b) How can we choose a good advertising campaign ? Describe the various aspects    to be considered.

12.  (a) What are the various methods to measure the reach of advertisements? Discuss each method in detail.
                                                    Or
       (b) What are the different costs associated with advertisements? Illustrate.

13.    (a) Describe a good advertising layout with examples.

                                              Or
         (b) What are the advantages and disadvantages of television advertising? Explain

14.  (a) Which sales promotions are most effective? Substantiate.

                                                 Or
       (b) Describe the differences between trade oriented and consumer oriented promotion.

15.  (a) Explain the concept of integrated promotions.

                                 Or
       (b) Elaborate the usefulness of online sales promotions with examples.

 

Anna University Question Paper BA9264 Entrepreneurship Development May /June 2013

                                           Part A - (10*2 = 20 marks)
1. Who is an entrepreneur?
2. What is entrepreneurial personality?
3. What is an international business for an entrepreneur?
4. List the role of family in entrepreneurship.
5. What is meant by prefeasibility study?
6. Write short notes on project plan.
7. What is product launching.
8. What is channel selection for a small business.
9. How to prevent sickness in business?
10. What are the characteristics of small business in brief?
                              
                   Part B (5*16 = 80)

11. (a) Explain the characteristics of a sucessful Entrepreneur?
                                        Or
     (b) Discuss the knowledge and skills required for an entrepreneur.


12. (a) Explain the State government regulation for entrepreneurship.

                                                Or
     (b) Explain the various training and development programmes given for entrepreneurs.


13. (a) Discuss about the feasibility report preparation and evaluation criteria for business plan.
                                                   Or
      (b)  Explain the sources of product for business and criteria for selection of product.






14. (a) Describe the selection and recruitment process to be adopted in Entrepreneurship.
                                 Or
     (b) Explain about the growth strategies to be followed for launching of small business.

15. (a) Discuss on the rehabilitation of business units with suitable examples
                                               Or
      (b) Explain briefly
              (i) Prevention of sickness in units
              (ii) Monitoring and evaluation of business
              (iii) Effective management of small business.